Rosa develops educational materials such as supplements and presentations.
Supplement: Geographic Atrophy—Diagnosis, Imaging, and Collaboration
Presentation: KOL KNOCKOUT—Cataract Edition
Audience: Ophthalmologists/Optometrists
Rosa maintained five Eyevance websites: corporate, Flarex, Freshkote PF, TobraDex ST, and Zerviate.
Website: Flarex
Audience: Ophthalmologists/Optometrists
Rosa oversaw the development of ads, videos, sales aids, and trade show marketing.
Sales Aid: Freshkote PF
Trade Shows: Popup Banners
Audience: Ophthalmologists/Optometrists
Rosa was the editor/writer of Eye Witness, which shares Harvard Ophthalmology key accomplishments in research, education, and clinical care.
Publication 1: Research Achievements
Publication 2: The Future Builds on the Past
Published: Three times a year
Audience: Faculty, trainees, administrators, alumni, affiliates, partners, and friends (3,500 readers)
Rosa collaborated with physicians to develop eye Insights, an educational newsletter that features patient care issues of interest to the US ophthalmic community.
Newsletter 1: Strabismus
Newsletter 2: Oculoplastics Disorders
Published: Two times a year
Audience: American Academy of Ophthalmology members (19,000 physicians)
Rosa has written and edited many print and digital supplements. These projects involved interviewing physicians and attending roundtable discussions.
Promotional: Extended Depth of Focus and Your Practice
Editorially Independent: Advanced Clinical Cases
Continuing Education: Ocular Hypertension and Primary Open-Angle Glaucoma
Audience: Ophthalmologists
Rosa wrote articles for Lehigh University’s website. These articles were crafted after attending university lectures and events.
Article 1: "Making the Invisible Visible"
Article 2: “Students Acquire Wall Street Savvy”
Audience: students, administrators, faculty, and alumni
Rosa was the editor of Destination Hyatt, the luxury lifestyle publication of Hyatt Resorts, for 10 years. The magazine covered travel, sports, health, culture, and the culinary arts.
Story 1: Slimmed-Down Sandwiches
Story 2: Positive Aging
Published: Annually (20 customized versions)
Audience: Hotel guests in 342 properties throughout North America and the Caribbean
